Bo Arlind's blog

Drupal kører 12 ud af danske top 100 hjemmesider på FDIM

Bo Arlind — Sat, 22 Jan 2011 18:53:48 +0000

Ud af de 100 mest besøgte hjemmesider i Danmark kører 12 af dem på Drupal, og står for 9 % af alle besøg (37.192.525). Hvis vi gør top 100 op efter antal brugere, så har Drupal 17 sider og 11,5 % af alle brugere (4.363.969). Drupal har dermed bidt sig fast som det førende opensource CMS, og med Drupal 7 kan endnu flere store sider tage springet til Drupal.

Tallene er udregnet ud fra Foreningen af Danske Interaktive Mediers (FDIM) statistik for november 2010. De enkelte hjemmesiders CMS er opgjort af Firefox modulet Wappalyzer.

2010 har været et rigtigt godt år for Drupal. Flere og flere af de store mediehuse lægger sine hjemmesider over på Drupal, og i august holdt brugerforeningen DrupalDanmark en konference i Bella Centeret med over 1000 deltagere fra hele verden.

Succesen kan nu aflæses med 12 sider i top 100 over mest besøgte hjemmesider i Danmark, og i top 200 har Drupal 35 hjemmesider. Den største Drupal side i Danmark er BT med 114 millioner sidevisninger i november. Den mest kendte i verden er Obamas Whitehouse.gov.

Drupal 7

Med den nye Drupal 7 så tager flere hjemmesider springet bl.a. Version2. Drupal 7 er omskrevet til mega-sider og har fået øget brugervenligheden markant. Successen for Drupal er derfor kun lige begyndt.

Joomla har den første side på plads 98, og Typo3 den første på plads 131. WordPress kommer først ind på en plads 136. Wappalyzer kender ikke Umbraco, og er derfor ikke opgjort.

Læs opgørelsen her:

Top 100 hjemmesider med Drupal.html

Drupal 7 er landet med 900 moduler

Bo Arlind — Sat, 08 Jan 2011 13:44:47 +0000

Drupal 7 er nu udgivet, og tager et kæmpe skridt fremaf. I dag er 1% af alle hjemmesider lavet i Drupal herunder WhiteHouse.gov, Berlingske koncernen m.f.

Jeg har allerede udviklet en ny hjemmeside i Druapl 7 til mit arbejde hos Netpointers. Mit indtryk er særdeles positivt - specielt brugervenligheden er kommet i top.

Her er en præsentation af de nye fordele:

7 x 7 improvements in Drupal 7 on Prezi

Dialog på Facebook fansider og Helle Thorning-Schmidt udelukkelse af en bruger

Bo Arlind — Fri, 21 May 2010 10:17:11 +0000

Helle Thorning-Schmidt har blokeret en bruger fra hendes fanside på Facebook, og sidenhen har Facebook slettet brugeren (Flere Facebook-fadæser + 2, Helle Thorning sletter kritisk Facebookbruger og 180grader.dk).

Det har rejst en debat om, hvordan politikere bør håndtere dialogen på sociale medier - senest på Trine-Marias blog: Politikere må forstå, at samtalerne på Facebook er åbne!, som skriver:

Socialdemokraterne henviser til at spøgeren ødelagde debatten ved at stille samme spørgsmål mange gange, men de overser, at det ikke er det, sagen handler om.

Trine-Maria fortsætter med at angive nogle flotte principper for dialog, men holder de i praksis, når det handler om en statsministerkandidat med næsten 60.000 fans?

Dialog kræver at alle parter overholder en debatetikette

Det er ikke kun politikerne, som skal ville dialogen - det skal borgerne også. Hvis det havde været i et forsamlingshus, hvor en spørger blev ved med at stille samme spørgsmål igen og igen, så ville der ikke være meget dialog, fordi de andre borgere ikke vil kunne komme til orde. Når man spammer en fan-side, så ødelægger man dialogen for de andre borgere og ikke kun politikeren.

Man må som borger acceptere, at ens spørgsmål vejer det samme som andres - man har ikke ret til fortrinsret, blot fordi man overdøver andre.

Viljen til dialog skal være der for begge parter, og ikke kun politikeren, som skal finde sig i hvad som helst. Det er derfor sagen netop drejer sig om, at borgeren spammede med det samme spørgsmål, så dialogen blev ødelagt med andre borgere.

Man kan heller ikke have det naive udgangspunkt at borgeren vil dialogen - specielt ikke hvis fjernelse af indlæg tolkes som bevis på, at man har ret.

Ingen statsministerkandidat kan svare på samtlige indlæg fra 60.000 fans, som Trine-Maria foreslår - der er så og så meget tid, og den skal bruges bedst muligt på borgere som vil dialogen.

Facebook gør ondt værre

På vores almindelige profil kan vi blokere for personer ganske let, men på fansider er det en umulig funktion, hvis man har mange fans - du skal nemlig selv finde frem til personen blandt titusinder af fans og du får kun vist 100 ad gangen.

Den eneste mulighed man reelt har for at blokere bestemte personer er ved at "markére" kommentarer, og derefter er det op til Facebook, hvad der sker derefter.

Alt i alt, hvis man vil af med en spammer, så er der kun en mulighed - "markér" kommentarerne. Derefter er det Facebooks ansvar hvad der sker.

Dialog kan ikke foregå 60.000 til en person

Det er lidt utropi, at tro at en person med 60.000 fans kan besvare alle spørgsmål - det er ganske simpelt umuligt.

I stedet bør borgerne organisere sig i grupper, og har gør web 2.0 gruppedannelsen meget lettere - og partierne bør gøre gruppedannelsen let på deres hjemmesider, så partierne også opbygger en tættere relation end på Facebook.

Vi vil derfor se flere og hurtigere grupperdannelser. Og grupperne kan internt bruge nettet til at samarbejde om poltiske forslag med wikis m.m. Og kommunikere ud ad til til nye medlemmer og resten af samfundet.

Det er menneskeligt umuligt for politikkere, at svare på alt og inddrage alle, og derfor fungerer grupper som et filter. Politikeren skal kun kommunikere med en kontakt, fremfor alle gruppens medlemmer hver for sig.

I stedet for at fokusere på direkte borger-politiker inddragelse, så hjælper web 2.0 de eksisterende metoder til gruppeinddragelse + skaber nye muligheder for gruppedannelse og internt arbejde:

Dannelse af nye grupper, som ikke var mulig før
gamle grupper bliver større
(usynlige) grupper kan få deres budskab ud til andre (intet medie-filter)
de kan internt arbejde på nye måder til vidensdeling og politik-udvikling

Guide: Guide til lokale kandidater til sociale medier

Bo Arlind — Sat, 27 Mar 2010 13:12:15 +0000

Jeg har fundet en engelsk guide til lokale politikkere/kandidater om, hvordan de bedst kan bruge sociale medier til borgerindragelse og kampagner.

Læs guiden her:

Using Social Media: A Guide for 21st Century Councillors

OBAMA’08: Fra passive vælgere til selv mobiliserede partivælger kampagner med sociale medier

Bo Arlind — Mon, 08 Feb 2010 16:57:56 +0000

Jeg har skrevet et oplæg til Socialdemokratiet om Obamas brug af sociale medier under primærvalget - selvom oplægget blev skrevet under primærvalget, så ramte oplægget plet under præsidentvalget og teorien bag udvikles fortsat.

Hent og læs oplægget her: "OBAMA’08: Fra passive vælgere til selv organiserede partivælger kampagner med sociale medier".

Clintons valgkamp fra 92/96 har gået sin sejrsgang verden over med Blair, Schröder og Fogh. Hillary har forfinet strategien igennem så mange år, at hun til sidst så uovervindelig ud til at blive Demokraternes præsidentkandidat. Hillary tabte og dermed også Blairs, Schröders og Foghs strategi.

Enhver politisk kampagnestrategi har taget udgangspunkt i vilkårene for kommunikation og organisering af aktive. Den politiker, som har forstået og udnyttet vilkårene bedst, har vundet. Dette er derfor ikke kun historien om Obamas sejr, men om nye sociologiske vilkår for kommunikation og organisering.

Obama førte ikke en bedre Clinton valgkamp end Hillary – han førte en hel anden og overlegen form for valgkamp baseret på en ny sociologi for selv organisering og netværkskommunikation. Obamas organisering har været den traditionelle partiorganisation overlegen til mobilisering af trofaste vælgere. Obamas kommunikation har været de gamle massemedier overlegen til at overbevise nye vælgere.

Af Bo Arlind, cand. scient. soc. og tidl. kampagnekonsulent hos S med ansvar for sociale medier

E-bog: Sådan kan kandidater bruge internettet til at vinde (USA)

Bo Arlind — Mon, 08 Feb 2010 15:57:48 +0000

Bloggen e.politics har lavet en god og kort introduktion til, hvordan kandidater kan bruge internettet til at vinde. Den er bestemt værd at læse for alle som har en interesse for web-kampagner, hvad enten man er kandidat eller rådgiver.

Bogen beskriver de næste skridt for den danske web-kampagner:

Mail-kampagner
Online Fundraising and Mobilization

Begge dele bygger på Constituent Relationship Management (CRM), som Progrssivt NET tilbyder. I kan også læse min analyse af Obamas valgkamp og brug af sociale medier.

Bogen består af følgende afsnit

Introduction: How Candidates Can Use the Internet to Win in 2010
Chapter Two: Tools, Time and Resources
Chapter Three: Online Outreach
Chapter Four: Online Fundraising and Mobilization
Conclusion: Putting the Pieces Together

Opsamling på blogs om Barack Obamas kampagne II

Bo Arlind — Sat, 03 Jan 2009 21:16:13 +0000

Obama's Donor Base: A Partial Revolution, At Best - techPresident.com:

The most interesting finding of the CFI analysis is how many of Obama's donors started out "small" and then, by giving repeat donations, became mid-range or large givers. This, no doubt, is where the online revolution probably had its biggest influence, because now it is so easy to move from information to motivation to action, with just a click or two of a mouse:

Many of the repeat donors who started off small ended up in the $201-$999 middle range. Among Obama's total pool of 403,000 disclosed donors on August 31, more than half (about 212,000) started off by giving undisclosed contributions of $200 or less. About 93,000 of these repeaters gave in cumulative amounts of no more than $400 for the full primary season. Another 106,000 repeaters ended up between $401 and $999. Finally, not many of Obama's 212,000 small-donor repeaters ended up in the top group. Despite colorful press stories, only about 13,000 crossed the $1,000 threshold in their cumulative contributions.

A 10-point action plan to strengthen and modernize the Republican Party - rebuildtheparty.com:

2008 made one thing clear: if allowed to go unchecked, the Democrats' structural advantages, including their use of the Internet, their more than 2-to-1 advantage with young voters, their discovery of a better grassroots model -- will be as big a threat to the future of the GOP as the toxic political environment we have faced the last few years. The time is now to set in motion the changes needed to rebuild our party from the grassroots up, modernize the way we run campaigns, and attract different, energetic, and younger candidates at all levels.

A Different Kind of Offline Campaign - thenextright.com:

Many of the tactical postmortems on the Obama campaign have been focused online. But it's worth remembering that that is only one piece of the puzzle. The fact is that Obama ran a better kind of offline campaign. A couple of parts really stand out from the Lloyd Grove interview of David Plouffe:

David Plouffe: The Obama Campaign Used Grassroots Data and Computer Modeling to Allocate Resources in Real Time - e.politics:

David Plouffe gave an extended description of how the Obama campaign used volunteer-produced data to create computer-generated models of states — down to segments of a media market — to determine how the campaign was doing at any given moment. And it wasn’t an idle mental exercise, since they used these simulations to make essentially overnight changes in how and where to concentrate resources, including candidate and surrogate visits.

Marshall Ganz on the Future of the Obama Movement - techPresident.com:

More important for the present moment, Ganz was the architect of Barack Obama's grassroots organizing juggernaut. He played a central role in the "Camp Obama" training sessions--three-day intensive workshops attended by something like 23,000 local organizers--and his teachings on the theory and practice of community organizing were widely influential on the campaign's local efforts.

merchandise: The swag they carried - beaconfire:

I’m going to focus on a very small part of the Obama electoral machine and the lessons non-profits can take away: merchandise. So what lessons can non-profits take from the Obama campaign if they aren’t as big or cool as Obama? Four do’s and one big don’t, and how your non-profit can learn from their example:

Opsamling på blogs om Barack Obamas kampagne

Bo Arlind — Sat, 03 Jan 2009 20:40:00 +0000

John McCain v. Social Media: The People Win - e.Politics:

The lesson: political professionals need to realize that they don’t have a monopoly on political messaging — from T. Boone Pickens to Will.i.am to Ms. Hilton, average citizens can now go toe-to-toe with them and even win a few rounds. It helps to have Pickens’s millions to spread the word, but good creative and a good subject can combine with the world of blogs, social networks and free video hosting to get a piece in front of a massive audience. How many more people will see Paris Hilton’s response than McCain’s original video? By which I mean, how many more people will imbibe an anti-McCain message presented by a compelling host?

Five Simple Rules for Online Politics - e.Politics:

1. Think about the ends before you think about the means
2. Brilliance almost always takes second place to persistence
3. Integrate, integrate, integrate.
4. Content is key
5. Is selling an idea (or a candidate) like selling soap? Yep.

Which ad would you click through? - The Next Right:

So I was doing some research for a panel that I am speaking on at RightOnline, and I was curious. So I searched on Google for "obama healthcare" and "mccain healthcare". I was shocked by what I found. First the ads:

Which of these would you click on? The one that asks you to register at campaign events or get to know someone? Or the one that asks you for money. I bet that Barack Obama's ad has a lot higher click-through.

Microtargeting Myth vs. Fact - The Next Right:

There's a lot of hype surrounding microtargeting -- which is the process of targeting voters scientifically based on consumer and demographic data. This piece in Salon yesterday on "Obama's super marketing machine" is no different. But as someone with a bit more than a passing understanding of what microtargeting is, I have to shake my head a little at articles like this. Because the media gets it almost completely wrong -- whether it's hyping relatively mundane technologies or celebrating "sexy" examples (dial up 40 year old Vodka drinking Volvo drivers!) that have almost no bearing on microtargeting's usefulness in real life.

Insider's Guide to Video and YouTube for Nonprofits - frogloop:

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals.

PdF2008: Shirky, Teachout, Rushkoff, Jones, Clift Keynotes Are Up on Blip.tv + Final Plenary on Leadership - techPresident.com:

We've posted another chunk of video of plenary sessions from "Personal Democracy Forum 2008: Rebooting the System"

Interview med leverandøren bag Obamas hjemmeside

Bo Arlind — Sat, 03 Jan 2009 20:10:30 +0000

Her er 3 videoer med Blue State Digitals Jascha Franklin-Hodge, CTO and co-founder, som leverede Barack Obamas hjemmeside.

Her hovedpointerne:

Here are a few observations I took away from our conversation:
Online U.S. political communities will morph from a campaign fundraising role to a governing role. Regardless of whether Obama or McCain wins in November, every 2012 political campaign, even the laggards, will be as sophisticated as Obama is today- and any campaign with that much momentum won’t be able to stop community participation at the White House door or the Capitol steps (“thanks for all the money and support, I‘ll see you in four years”). Online communities will follow politicians into their governing roles. This summer when MyBarackObama experienced the FISA revolt within his own community this became clear. This has far more transformative potential than the fundraising juggernaut we are seeing now. Powerful communities may come to dominate the agenda of incumbent politicians providing feedback, direction and policy input.

Microcampaigns and Swarm Politics: Rather than one centrally governed behemoth, MyBO is enabling a thousand small campaigns to flourish. MyBO puts the tools into the hands of anyone that wants to get active; from having your own blog, downloading voter lists to make calls with “Neighbor to Neighbor” or having your own fundraising dashboard to mark your progress. This kind of swarm politics has generated enormous amounts of energy (and money) from ordinary citizens. Jascha sums it up best “We are helping them run thousands and thousands of little local campaigns that roll up to a central set of issues or candidate or goal” That is unbelievably powerful.

Technology (infrastructure and know-how) will become a necessary core competence in all U.S. political campaigns. Jascha points out that campaigns traditionally mirror movie productions, with all of the resources, technology and logistics brought together for a short burst of activity and then disappearing once the final scene is shot; this results in an enormous loss of knowledge and skills that need to be relearned once the next campaign begins. Campaigns that maintain or are able to tap into a continuity of software, infrastructure and human capital will have serious advantage. Blue State Digital was conceived to fill that gap on the Democratic side of the aisle…

Open Data and transparent government. Part Three of the video series digs into the value of open data in government to allow citizens to hack and remix at will. When lobbyist data, earmark data etc. is available in standard formats it will be a great leap forward for more transparency in government. Great stuff.

Respect. Empower. Include. - bagom Obamas selv-organiserede kampagne

Bo Arlind — Sun, 16 Nov 2008 21:44:51 +0000

Her er lidt blogs og artikler om, hvordan Obamas kampagne var selv-organiseret på græsrodsplan.

The New Organizers, Part 1: What's really behind Obama's ground game

It was a huge risk for the national field program to have paid staff take the time to methodically build volunteer teams instead of rushing directly to spend all their time running voter contact activities themselves. From the point of view of the conventional wisdom of much of the pre-Obama field organizing world, the campaign is actually taking two big risks: first they are risking everything on the effectiveness of masses of volunteers, then they are risking everything again by relying on volunteer teams to lead those masses. What if teams was just a bunch of hippy nonsense? What if it turned out there just weren't that many unpaid activists capable of running high-quality canvasses?

Jeremy Bird, the Ohio general election director and one of the driving forces behind making teams a national strategy, said, "We decided in terms of timeline that [our organizers] would not be measured by the amount of voter contacts they made in the summer—but instead by the number of volunteers that they were recruiting, training and testing. It was much more an infrastructure focus. So there would be no calls from Chicago saying, 'Why haven't you made more calls?!' Instead there would be calls saying, 'Where are your neighborhood team volunteers?' Or, if the numbers seemed high, 'Are they real?' It was a whole shift in mentality that was really, really good."

We saw glimpses of the potential for this kind of organizing campaign in MoveOn's 2004 and 2006 volunteer operations, the Dean Campaign and even the Bush and Kerry campaigns. And there are great examples of this kind of organizing if you go back to the social movements of several decades ago. But the Obama campaign is the first in the Internet era to realize the dream of a disciplined, volunteer-driven, bottom-up-AND-top-down, distributed and massively scaleable organizing campaign. For anyone who knows how many times this has failed to happen, this is practically an apocryphal event. Marashal Ganz, who is an advisor to the national field campaign, and one of the main architects of the team model, said he's been waiting 40 years for it.

Obama basic training

She urged volunteers to hone their own stories of how they came to Obama – something they could compress into 30 seconds on the phone.
"Work on that, refine that, say it in the mirror," she said. "Get it down."
She told the volunteers that potential voters would no doubt confront them with policy questions. Mack's direction: Don't go there. Refer them to Obama's Web site, which includes enough material to sate any wonk.
The idea behind the personal narratives is to reclaim "values" politics from the Republican Party, said Marshall Ganz, a one-time labor organizer for Cesar Chavez and the United Farm Workers who developed "Camp Obama" training sessions for volunteers.
When people tell their stories of how they made choices and what motivates them, they communicate their values, Ganz said in an interview.

Marshall Ganz (professor, som teoretisk har lavet Obamas organisering af kampagnen)

Welcome to Marshall Ganz’s Web module on organizing. Professor Ganz is a long-time organizer; a Lecturer in Public Policy at the Kennedy School of Government, Harvard University; and a principal of Harvard’s Hauser Center for Nonprofit Organizations.

Obama's Secret Weapons: Internet, Databases and Psychology

In 2003, the Sierra Club realized that its local grassroots volunteer programs weren't effective. In late 2005, it commissioned the Harvard scholars to undertake a two-year research project to figure out why, and how to fix it. The researchers discovered that the kind of volunteers that the Sierra Club attracted were "lone ranger" types who focused on accomplishing goals on their own, rather than effectively working with others with "shared purpose."
The danger of this approach, Ganz says, is that individuals burn out easily. They try to do everything themselves rather than breaking the goals out into specific tasks that members of interdependent teams can accomplish in pieces. That's why relationships are so important, they found. Ganz and Wageman's model gets members of teams to find out more about one another's experiences, and draw on each member's expertise. The model also uses personal storytelling during workshops as a way to motivate peers and potential recruits to action.

"Ultimately, your story should move people to specific action by painting a detailed picture of how things might be different if we act, giving us hope that if we act now we can make real that different future," explains the training manual.
The stories are an exercise in relationship building, says Ganz.
"What we've been doing is trying to teach people to do what Obama does during his speeches — to tell their own stories to motivate others," he says. "You're building this sense of commitment to both the values and people, but you're structuring it purposefully to achieve goals like, 'In this district, we need 2,000 votes.'"
The Obama campaign first experimented with the Ganz-Wageman system during the primaries, trying it out in Iowa and South Carolina. It won in both states, while in New Hampshire, where it ran a more-traditional marketing campaign, Obama lost. The campaign began phasing in the system nationwide in June. More than 23,000 people have participated in at least eight or more hours of leadership training provided by Camp Obama, according to Ganz.

Blogs om Barack Obamas brug af mobil telefoner og SMS

Bo Arlind — Sun, 16 Nov 2008 21:37:13 +0000

Hele Obamas kampagne er organiseret om sociale medier og vælger til vælger kontakt - dette skal selvfølgelig også kopieres over på mobilen - det er ikke mediet, nettet eller mobilen, men de sociale redskaber for kommunikation, som er afgørende.

Obama's New Mobile Platform is More Than TXT MY VP

Clean design, nice viral features (share the hope) that allows the campaign to collect additional phone numbers through text-a friend features. Clearly, there is a push in the campaign to collect as many numbers as possible -- presumably for get-out-the vote efforts and conversion to email and donations.

Texts You Can Believe In

These findings create an obvious difficulty for campaigns: It's expensive and time-consuming to run the kind of personal mobilization efforts that science shows work best. Green and Gerber estimate that a door-canvassing operation costs $16 per hour, with six voters contacted each hour; if you convince one of every 14 voters you canvass, you're paying $29 for each new voter. A volunteer phone bank operation will run you even more—$38 per acquired voter. This is the wondrous thing about text-messaging: Studies show that text-based get-out-the-vote appeals win one voter for every 25 people contacted. That's nearly as effective as door-canvassing, but it's much, much cheaper. Text messages cost about 6 cents per contact—only $1.50 per new voter.

The texts reminded me to watch the convention and the debates and to donate money to the Red Cross when Hurricane Gustav hit. In September, Obama asked me to text him my ZIP code. I did, and now I get location-specific messages—alerts to phone banks and debate-watching parties in my area, reminders of registration deadlines in my state, and appeals for me to volunteer in neighboring states. The messages are rendered in a friendly, professional tone (they refer to the candidate as Barack) and have been free of both fundraising appeals and any kind of negative campaigning.

Because text messages allow for such precise targeting, it seems likely that over the next week the Obama campaign will direct its appeals to voters in battleground states, especially first-time voters that the campaign has registered during the past year. In 2006, political science grad students Aaron Strauss and Allison Dale studied how newly registered voters responded to text-message reminders sent out just before the election. The text messages increased turnout by 3.1 percentage points. Strauss says there's a simple reason why: "The most prevalent excuse for registered voters who don't cast a ballot is, 'I'm too busy' or 'I forgot.' Texting someone is a convenient, targeted, and noticeable reminder for them to schedule their Election Day activities with a block of time set aside for going to the polling place." In a post-election survey, Strauss and Dale asked voters whether they found the text messages helpful; 59 percent said yes.

Innovative Mobile Internet Site for Barack Obama's Presidential Campaign

Opt-in to SMS alerts for appearance schedules, speeches, downloadable content (video, wallpapers, ring tones) and more
A viral "Tell-a-Friend" component on every page of the site which allows a user to easily forward the site to another person's phone
Meet Barack section with media rich bio information
News and press releases dynamically fed by the Obama Web site
Video downloads of portions of important Obama speeches
Downloadable Obama ringtones and wallpapers
"Share the Hope" viral component where the user can forward an animated image to a friend with a personal message of "hope" attached
Mobile voting page that polls the users opinions on the issues

...og Obamas støtter laver selv et iPhone program - Obama Releases iPhone App, but Why?

UPDATE: I've received a flurry of tweets that this application was actually an all-volunteer effort that was later adopted by the Obama campaign.
It makes me happy that 1.) volunteers created this slick application on their own, and 2.) that the Obama campaign embraced the application as their own.
So - congratulations to the volunteer developers, and kudos to the campaign for embracing volunteer efforts. I'm looking forward to seeing this kind of collaboration continue.

Obama and Text Messaging

The most important benefit of text messaging is its immediacy. Most people have their cell phones with them at all times, meaning text messages are received by people pretty much right after they are sent, no matter where the person is. Most people still check their email on their computers, so people won’t get messages if they are out and about. This means that text messaging is a great way to reach people when you have a timely message that needs to get out right away. It is great for get out the vote efforts, political organizing, announcing last minute appearances, responding to crisis, etc.

Flest vælgere delte Obama materiale med venner

Bo Arlind — Sun, 16 Nov 2008 21:03:20 +0000

Obamas kampagne brugte i høj grad de nye medier til at kommunikere direkte med vælgerne, men gav også vælgerne mulighed for at overbevise deres venner ved at dele materiale på nettet. Nettet og deling er blevet en væsentlig faktor for valgkampe til at ovebevise vælgere.

Democracy Corps (Carville & Greenberg) dokumenterer at Barack Obamas kampagne var mest effektiv til at nå vælgere - både i de gamle medier og nye - The Extraordinary Campaign:

The reach through society with conventional campaign techniques joined with on-line social networking to produce real face-to-face engagement is perhaps the real revolution this year. Obama’s biggest advantage after television came on being “contacted by a friend, neighbor or coworker” on behalf of the candidate. Over a quarter of all voters and 41 percent of those who voted for Obama were engaged in that way – three times the number contacted for McCain within their social network. This gave Obama an 18-point advantage on social networking communication.

By nearly two to one voters were contacted by the Obama campaign more than the McCain campaign through new forms of communication. Nearly three in ten voters (29 percent) reported that they had watched a campaign commercial online or visited a campaign-sponsored website from the Obama campaign while only one in ten did for McCain. A quarter of voters said they had received emails from the Obama campaign while just 14 percent said the same about the McCain campaign. Similarly, 14 percent of voters reported that they had received campaign or candidate information through their cell phone or PDA from the Obama campaign while just 5 percent said the same from the McCain campaign.

Den social delings-tjeneste ShareThis viser, at meget af kontakteten skete fra ven til ven, og ikke kun fra kamagne til vælger - vælgerne brugte deres sociale netværk til at overbevise deres venner om Obama. Obama Dominates Content Sharing as Election Approaches:

58% of stories shared using ShareThis are about the Senator from Illinois, compared to just 12% for the Senator from Arizona.

That said, combining the amount of sharing currently taking place of each candidate and their VP choice, and you arrive at percentages that aren’t too different than what we’re seeing in the national political polls: data over the past week has Obama/Biden receiving around 50-60% of the sharing, with McCain Palin at 40-50%.

Video: Sådan skabes en viral kampagne

Bo Arlind — Thu, 03 Jul 2008 16:24:46 +0000

Video:

Her er en video, hvor Brave New Films fortæller, hvordan de skaber deres videoer. Brave New Films er herhjemme mest kendt for dokumentaren outFoxed.

Videoer til sociale netværk

Bo Arlind — Thu, 03 Jul 2008 15:40:16 +0000

Her er et par videoer, som jeg finder interessante. Jeg har udvalgt dem, fordi de leverer deres budskab målrettet sociale netværk - de har en form, som gør, at deres målgrupper vil videresende dem i deres netværk. Derved når budskabet ud til deres målgrupper med ganske få midler.

Er du fra Texas og republikaner, så vil du sikkert kunne finde på at videresende denne video:

Dr. No fra McCain

Anti Irak

Anti McCain

Artikler og blogs om Obamas støtters selv-organisering af kampagnen

Bo Arlind — Sat, 21 Jun 2008 14:46:22 +0000

The Machinery of Hope
Inside the grass-roots field operation of Barack Obama, who is transforming the way political campaigns are run

In the process, the Obama campaign has shattered the top-down, command-and-control, broadcast-TV model that has dominated American politics since the early 1960s. "They have taken the bottom-up campaign and absolutely perfected it," says Joe Trippi, who masterminded Dean's Internet campaign in 2004. "It's light-years ahead of where we were four years ago. They'll have 100,000 people in a state who have signed up on their Web site and put in their zip code. Now, paid organizers can get in touch with people at the precinct level and help them build the organization bottom up. That's never happened before. It never was possible before."

HisSpace
How would Obama’s success in online campaigning translate into governing?

Obama clearly intends to use the Web, if he is elected president, to transform governance just as he has transformed campaigning. Notably, he has spoken of conducting “online fireside chats” as president. And when one imagines how Obama’s political army, presumably intact, might be mobilized to lobby for major legislation with just a few keystrokes, it becomes possible, for a moment at least, to imagine that he might change the political culture of Washington simply by overwhelming it.
What Obama seems to promise is, at its outer limits, a participatory democracy in which the opportunities for participation have been radically expanded. He proposes creating a public, Google-like database of every federal dollar spent. He aims to post every piece of non-emergency legislation online for five days before he signs it so that Americans can comment.

Inside Obama's Surging Net-Roots Campaign

From controlling the canvassing operations to corralling e-mail lists, organizing meetings and overseeing national phone drives, Obama's web network is the most ambitious, and apparently successful, internet campaign effort in any presidential race in the web's short history.

Anbefalet: The Amazing Money Machine

To understand how Obama’s war chest has grown so rapidly, it helps to think of his Web site as an extension of the social-networking boom that has consumed Silicon Valley over the past few years. The purpose of social networking is to connect friends and share information, its animating idea being that people will do this more readily and comfortably when the information comes to them from a friend rather than from a newspaper or expert or similarly distant authority they don’t know and trust. The success of social-networking sites like Facebook and MySpace and, later, professional networking sites like LinkedIn all but ensured that someday the concept would find its way into campaigning. A precursor, Meetup.com, helped supporters of Howard Dean organize gatherings during the last Democratic primary season, but compared with today’s sites, it was a blunt instrument.

When My.BarackObama.com launched, at the start of the campaign, its lineage was clear. The site is a social-networking hub centered on the candidate and designed to give users a practically unlimited array of ways to participate in the campaign. You can register to vote or start your own affinity group, with a listserv for your friends. You can download an Obama news widget to stay current, or another one (which Spinner found) that scrolls Obama’s biography, with pictures, in an endless loop. You can click a “Make Calls” button, receive a list of phone numbers, and spread the good news to voters across the country, right there in your home. You can get text-message updates on your mobile phone and choose from among 12 Obama-themed ring tones, so that each time Mom calls you will hear Barack Obama cry “Yes we can!” and be reminded that Mom should register to vote, too.

“We’ve tried to bring two principles to this campaign,” Rospars told me. “One is lowering the barriers to entry and making it as easy as possible for folks who come to our Web site. The other is raising the expectation of what it means to be a supporter. It’s not enough to have a bumper sticker. We want you to give five dollars, make some calls, host an event. If you look at the messages we send to people over time, there’s a presumption that they will organize.”

The true killer app on My.BarackObama.com is the suite of fund-raising tools. You can, of course, click on a button and make a donation, or you can sign up for the subscription model, as thousands already have, and donate a little every month. You can set up your own page, establish your target number, pound your friends into submission with e-mails to pony up, and watch your personal fund-raising “thermometer” rise. “The idea,” Rospars says, “is to give them the tools and have them go out and do all this on their own.”

How Obama Did It

Even Obama admits he did not expect the Internet to be such a good friend. "What I didn't anticipate was how effectively we could use the Internet to harness that grassroots base, both on the financial side and the organizing side," Obama says. "That, I think, was probably one of the biggest surprises of the campaign, just how powerfully our message merged with the social networking and the power of the Internet." But three other fundamentals were crucial to making Obama the Democratic nominee: [...]

A similar innovation came in fund raising. Normally, it is only the big donors who get quality time with a candidate. But Obama devoted far more of his schedule to small-dollar events. In Kentucky, the month after he announced his run for President, the first such effort quickly sold out all 3,200 tickets at $25 a head — and produced the beginning of a local organization. "It's the difference between hunting and farming," says Obama moneyman Matthew Barzun, 37, the Louisville Internet-publishing entrepreneur who arranged the event. "You plant a seed, and you get much more."

Obama uses a different frame of reference. "As somebody who had been a community organizer," Obama recalls, "I was convinced that if you invited people to get engaged, if you weren't trying to campaign like you were selling soap but instead said, 'This is your campaign, you own it, and you can run with it,' that people would respond and we could build a new electoral map." The chum stores, the e-mail obsession and the way Obama organizations sprang up organically in almost every congressional district in the country meant that by the time Obama's field organizers arrived in a state, all they had to do was fire up an engine that had already been designed and built locally. "We had to rely on the grass roots, and we had clarity on that from the beginning," says Plouffe.

Lider du af "Social Networking Anxiety Disorder"?

Bo Arlind — Sat, 21 Jun 2008 14:01:24 +0000

Kender du det, at du er angst for at afvise nye "venner" på Facebook, og for at afvise ligegyldige grupper fra venner? Sociologerne har nu et begreb for det: "Social Networking Anxiety Disorder".

Hvis du har nogen af symptomerne på SNAD, bør du kontakte en læge snarest muligt:

1. You were considering breaking up with your significant other, but decided to stick it out because of the anxiety associated with changing your Relationship Status on Facebook and de-tagging hundreds of photos.

2. You currently have 36+ Friend requests festering on Facebook or MySpace, which have built up month over month because you don't want your rejection to send these strangers on a downward, emotional spiral.

3. You belong to several groups including "I Skin Cats on Sundays" and "Cousins Make Great Husbands," because, well, they were nice enough to invite you...

Fra Suffering From Social Networking Anxiety Disorder (SNAD) via Social Capital Blog

Top 10 liste - mest besøgte sociale websites valget 2007

Bo Arlind — Sat, 21 Jun 2008 13:16:24 +0000

1. “Snemanden smelter” (Radikale, Myspace)
2. Villy Søvndahls blog (sf.blogs)
3. ”Kan jeg finde 100.000 vælgere, der vil af med Anders Fogh Rasmussen” (Facebook gruppe)
4. Hvorfor har vi ingen Zlatan? (Enhedslisten, Youtube)
5. Ida Aukens blog (idauken.dk, SF)
6. Helle Thorning-Schmidts blog (på partihjemmesiden)
7. Helle Thorning-Schmidts Facebook profil
8. – 10. Villy Søvndahls blog på Politiken/ Pernille Bagges blog (SF)/ Findfogh v Tejs Laustsen Jensen (S) / Anders Fogh Rasmussens Facebook profil /Facebook gruppe: ”Kan jeg finde 100.000 der vil ha DF uden for indflydelse?” *

Fra Walgblog: Lisbeth Klastrup og Pia Svejgaard Pedersen har sammen med FDIM (Foreningen af Danske Internetmedier) analyseret borgernes brug af sociale medier.

Jeg vil læse rapporten igennem og give mit besyv med, men det ser ud som om mit gamle arbejde hos S har båret frugt :-)

Link: Donationer gennem sociale medier

Bo Arlind — Sat, 21 Jun 2008 12:39:07 +0000

Can McCain compete with Obama online? Politico

Members of both parties agree that while candidates' websites have heretofore been transactional in nature, Obama has successfully built a relationship with his supporters.

"Other candidates' websites immediately ask you for money," Henke explained. "Obama's website builds a relationship with a user before asking for money."

And that relationship has paid off. While neither campaign separates out online contributions, the Obama campaign told Politico that “93 percent of all contributions were $200 or less.” (Such smaller contributions are especially likely to be made online.)

Obama's new media director, Joe Rospars, formerly of Blue State Digital, a Web developing firm that grew out of the Howard Dean campaign, agrees that relationship building has been the secret to the campaign's fundraising success.

For example, the Obama website asks donors to give again if the campaign can find them a matching donor. The system will give them the name and town of the person who is matching, and even let them exchange notes and e-mails about why they are donating. "It gives you the sense of being part of something bigger than yourself," Rospars said

PEW: The internet and the 2008 election

Bo Arlind — Sun, 15 Jun 2008 20:32:58 +0000

PEW har offentliggjort en ny rapport om amerikanernes brug af internettet under primærvalgene:

The 46% figure was calculated by adding up the number of people who said had done at least one of the following activities:

• 40% of all Americans (internet users and non-users alike) have gotten news and information about this year’s campaign via the internet.

• 19% of Americans go online once a week or more to do something related to the campaign, and 6% go online to engage politically on a daily basis.

• 23% of Americans say they receive emails urging them to support a candidate or discuss the campaign once a week or more.

• 10% of Americans use email to contribute to the political debate with a similar frequency.

• 4% of Americans have exchanged political views via text messaging.

The figures above add up to more than 46% because many citizens said they were doing several of the activities.

Three online activities have become especially prominent as the presidential primary campaigns have progressed: First, 35% of Americans say they have watched online political videos – a figure that nearly triples the reading the Pew Internet Project got in the 2004 race.

Second, 10% say they have used social networking sites such as Facebook or MySpace to gather information or become involved. This is particularly popular with younger voters: Two-thirds of internet users under the age of 30 have a social networking profile, and half of these use social networking sites to get or share information about politics or the campaigns.

Third, 6% of Americans have made political contributions online, compared with 2% who did that during the entire 2004 campaign.

A significant number of voters are also using the internet to gain access to campaign events and primary documents. Some 39% of online Americans have used the internet to access “unfiltered” campaign materials, which includes video of candidate debates, speeches and announcements, as well as position papers and speech transcripts.

“Many voters are now using the internet to move past traditional media gatekeepers to gain their own view of the candidates and the campaign,” said Pew Internet Project Research Specialist Aaron Smith, an author on the report. “This shows the appetite of engaged citizens to move beyond the sound-bite culture and make their own assessments of the meaning of political developments.”

Akademisk praktikant til spændende It-politisk projekt på Christiansborg

Bo Arlind — Fri, 30 May 2008 20:45:02 +0000

Den socialdemokratiske folketingspolitiker Benny Engelbrecht søger en akademisk praktikant til at udvikle og samle trådene i et nyt it-politisk projekt.

Ambitionen med gruppen er på sigt at skabe nye standarter for borgernes demokratiske deltagelse i de politiske høringsprocesser, ved hjælp af internetbaserede blog-værktøjer. Vi ønsker bl.a. at undersøge mulighederne for, at politikudvikle vha. weblogs. Det er denne udviklingsproces, vi forestiller os, at du kan bidrage til arbejdet med.

Læs mere her.

Selvom projektet lyder spændende, så tror jeg dog ikke vejen frem er brolagt med weblogs - se mit svar ang. borgerinddragelse fra et par dage siden: Borgerinddragelse bør stadig ske gennem grupper.

Praktikantopslaget blev selvfølgelig fundet på Progressivt DK: Debat på nettet

Obamas rekord mange aktive og donationer kan øges med OpenSocial allerede i dag

Bo Arlind — Tue, 13 May 2008 10:16:09 +0000

Obama har været på stort set alle sociale netværk, for at hverve aktive og donationer, og har sat nye rekorder. Disse sociale netværk har dog levet et isoleret liv fra hinanden, og Obamas eget sociale netværk my.barackobama.com har ligeså været isoleret.

Med OpenSocial kan BarackObama.com forbindes med alle sociale netværk ala Facebook, mySpace m.f. Hvis en vælger registreret på mySpace skriver en besked på Obamas side, så vil vælgerens venner på Facebook få besked.

Hvis Obamas Long Tail strategi om at hverve aktive og donationer på samtlige sociale netværk, har givet ham rekord resultater, så vil OpenSocial kun øge rekorderne.

Allerede i dag kan kommentar-felterne på Foghs blog hurtigt udskiftes med OpenSocial ditto, så Fogh i morgen vil være tilstede på stort set alle sociale netværk.

Se Googles præsentationsvideo her:

Via google webmaster central: Becoming Social

Web 2.0 og Obama overgår Clintons, Blairs, Foghs og Lykketofts strategier

Bo Arlind — Sun, 11 May 2008 13:15:27 +0000

Barack Obama har med sin brug af sociale medier skabt en selv-organisering, som på kort tid overgår den traditionelle partiorganisation - og Clintons kampagne-strategier, som er blevet kopieret succesfuldt af Blair, Fogh (og Lykketoft). Spørgsmålet er, hvornår Obamas web 2.0 strategier vil have samme effekt herhjemme.

Her er resultaterne:

Største database over partistøtter (CRM)
Bedste aktivering af støtter
Største donationer
Bedste kampagne-organisering

Resultaterne taler sit tydelige sprog - web 2.0 vil forandre partiorganisationer, eller rettere partier og deres støtter vil blive organiseret på nye måder med sociale medier.

Resultaterne er opnået på rekord tid - Obama havde ingen nævneværdig organisation i ryggen, da han annoncerede sit kandidatur - men han satsede på web 2.0:

Obama's success stems from a decision early in his campaign to embrace the concept of social networking, allowing him to leap ahead of his Democratic rival, Senator Hillary Clinton of New York, or the presumptive Republican nominee, Senator John McCain of Arizona.

Her er resultaterne

Aktivering af støtter (Democratic turnout in Indiana):

Over 1.25 million Indianans voted yesterday for Hillary Clinton or Barack Obama in the Democratic presidential primary.

In 2004, Democratic presidential candidate John Kerry received 969,000 votes in the state of Indiana...in the general election.

Bedste kampagne organisering (What is Obama's Movement?):

My sources inside the Obama campaign say they currently have more than 800,000 registered users on my.barackobama.com, the campaign's custom-built social network platform, which has helped spawn the planning of more than 50,000 offline events and the creation of more than 10,000 local or themed groups in support of the campaign. They also claim more than 1.5 million individual donors

Største donationer (Obama's `Gigantic' Database May Make Him Party's Power Broker):

Even as Obama’s interactive databases prove to be efficient ways to energize volunteers, their ability to raise large amounts of money may outlast the current campaign, said Tad Devine, an independent media consultant.

“That’s really what we are talking about here,” said Devine, a former strategist for Democrat John Kerry’s 2004 presidential bid. “We are talking about a fundraising network that will far surpass the dominance that the Republicans held in the ‘80s and even in to the ‘90s.”

Bedste database over støtter (CRM) (Obama's `Gigantic' Database May Make Him Party's Power Broker):

Almost 2 million people have entered personal information on Obama pages on social-networking Web sites such as Facebook, MySpace and his campaign's mybarackobama.com, offering home addresses, phone numbers, their views on specific issues and the names of friends. The data have allowed Obama, 46, to raise more than $200 million, fill sports arenas with supporters across the nation and motivate millions more with custom-tailored messages.
[...]
While in the past, campaigns have cross-referenced lists of registered voters against other records such as credit-card purchases or magazine subscriptions to find potential supporters, Obama's information is more accurate and precise because it relies on data that donors provide themselves.

Det væsentligste må dog være, at Clinton-modellen for kampagner (Blair, Fogh og Lykketoft) med fokusering på spin og vælgere-som-passive-forbrugere er overgået og trængt i defensiven af Obamas brug af sociale medier.

De aktive vælgere er vendt tilbage til deres aktive rolle, som fundamentet for kampagner gennem selv-organisering.

Derfor har vælgerne tid til politisk organisering med web 2.0 netværk

Bo Arlind — Mon, 05 May 2008 11:01:14 +0000

Ofte høres det, at vælgerne ikke har tid til politisk organisering på nettet. Det er usandt - vælgerne har meget tid til nettet, og nettet undgår tilmed partiorganisationers tidsforbrug til administration, planlægning og begrænsede rammer for debat. Forfatteren Clay Shirky bag bogen "Here Comes Everybody: The power of organizing without organizations" giver argumenterne, og jeg analyserer konsekvenserne for politiske kampagner og organisationer.

Clay Shirky fremlægger i et foredrag (kan ses nederst), at helt almindelige mennesker har masser af tid til nettet, og at selv små ændringer kan fører til store resultater på nettet.

Clay Shirky fremlægger disse argumenter:

Almindelige mennesker har masser af fri tid
I øjeblikket bruger de tiden på tv og sitcoms

...og hvis folk udskifter en sitcom om ugen med nettet, så kan det betyde store resultater på nettet. Konkret giver han dette argument:

Hvis den samlede internetbefolkning begynder at bruge bare 1% af den tid der ellers bruges på tv på at dele viden, producere noget, bygge og deltage på nettet, så svarer det til 10.000 wikipedia-projekter OM ÅRET (regnestykket han foretager er som følger - det har taget 100 mio timer at bygge wikipedia - den samlede internetbefolkning ser 1 trillion timers tv om året)

Kristoffer Riis Pedersen omregner disse tal til danske forhold:

Hjemlige tal for Danmark (slide 5) viser således at vi i 2006 i gennemsnit har set 17,5 times TV per uge. Altså 910 timer årligt eller cirka 38 døgn. Hvis vi ganger med en befolkning på 6 millioner vil det altså sige at vi i DK sammenlagt har brugt omkring 227,5 millioner døgn på tv bare i 2006. Flot, ikke?

Så tiden er der - det eneste som mangler er attraktive web 2.0 sider, så en sitcom om udskiftes med nettet.

Vil politikkerne deltage på nettet?

Ja, det vil de, for vælgerne er her - og de vil kun blive flere. Enten vil du vælges, eller også bliver en anden valgt, som møder vælgere og aktive støtter på nettet.

Web 2.0 hjemmesiderne vil derfor også blive mere attraktive, og tiltrække endnu flere vælgere.

For politikkerne er der også er række fordele:

Du kan få dit budskab ud uden journalist-filter
Budskabet kan sendes videre til venner
Med CRM kan man skræddersy budskaber til hver enkelt vælger
Kontakten mellem vælger og politikker bibeholdes imellem valgene

Ca. 15.000 vælgere signalerer i dag at de støtter Fogh på Facebook overfor deres venner. Der er ikke 15.000 partisoldater, som gør et samme i dag offline. Forestil dig en hal med 15.000 Fogh-støtter høre hans budskab - det ville værre imponerende, men det sker hver dag på Facebook.

Fremtiden for partiorganisationer?

Hvis vi kigger på partiorganisationer, så har de en masse spildtid på organisering og begrænsninger på debat:

Der er spildtid med planlægning, indkaldelse, transport.
Debatten er ofte begrænset til populære emner, og har ikke tid til lange debatter om små emner
Aktuelle emner har en ventetid på ca. 1 måned til planlægning og annoncering i god tid
Folk skal bruge en hel aften, som de ikke selv vælger

Hvor folk med nettet kan bruge en sitcom en aften til akkurat deres emne, så kræver partiorganisationer en masse spildtid, og navnlig at en hel aften rygger, som de ikke selv udvælger.

Når de attraktive web 2.0 sider kommer, så vil en stor del af debatten flyttes til nettet fra partiorganisationer - eller være det væsentligste debatforum med almindelige borgere (ikke medlemmer).

Foredrag med Clay Shirky

Fundet på hovedetpaabloggen.dk: Hvor får de tiden fra? Fra tv selvfølgelig!

Virale kampagner og ikke blindgyder som tak-for-tilmelding-sider

Bo Arlind — Fri, 02 May 2008 16:08:47 +0000

Vi kender alle siderne såsom "tak for din tilmelding" til postlister m.m. Siderne er faktisk den rene elendighed. Vi har som besøgende akurat vist, at vi er yderst interesserede i hjemmesidens sag, og så bliver vi spist af med en blindgyde af en side. Obama har i lighed med Amazon lavet siderne om til startsider for virale kampagner, og det er netop på den side, vi er mest motiverede til at sende budskabet videre.

Anne Holland på SherpaBlog har gemt siderne og forklarer, hvorfor det er en yderst gennemtænkt:

Email with useful hotlinks Obama sends to new donators:
http://www.marketingsherpa.com/cs/vidty/1.html

'Thank you for Donation' page:
http://www.marketingsherpa.com/cs/vidty/2.html

Landing page that "forwarded friends" get in their in-box from the thank you page:
http://my.barackobama.com/YesWeCanvideo

Yes We Can video screenshot (in case live link dies someday):
http://www.marketingsherpa.com/cs/vidty/3.html

Most ‘thank you’ pages are dead ends. These pages show up when you opt in for a site’s email newsletter, submit a form or buy something. You see a “thank you” or confirmation and, perhaps, a receipt. But that’s it. Aside from the rare exception -- such as Amazon’s post-purchase page -- visitors are given nothing more to do, no place to click to, no more interactive choices. Just flat, this-transaction-is-over politeness. Emotionally, the moment you’ve done a transaction of any kind, you are MORE likely to be open to doing another transaction than at any other time in your relationship with that brand or site. In effect, the customer has just nodded his or her head and said, “Yes.” Why not present them with another feel-good offer for them to say “yes” to while they are in head-nodding mode? Every salesperson in the world knows this. They get their foot in the door and then keep cross-selling and up-selling merrily along. “And would you like fries with that, Mister?” In Obama’s case, that thank-you-for-donating page features a highly entertaining video, featuring in Web 2.0-style, some of his fans imitating his speeches. Plus, there’s a tell-a-friend viral form that you can use to send a hotlink of the video to everyone you know. The box for forwarding is awe-inspiringly big. You could enter about 25 email addresses if you so choose. I know I found myself entering a few more names than I had planned just because there was more space and he got me on a roll. (Of course, in my case, I was forwarding to marketers I know to say, “Hey, we can copy this idea!”)

Kilde: SherpaBlog: Adding Video to Turn Dead-End ‘Thank You’ Pages Into Viral Marketing Campaigns

Obama: Rekord donationer og organisation gennem Open Source (video)

Bo Arlind — Fri, 02 May 2008 11:36:26 +0000

Barack Obama holder taler om, hvordan Open Source og sociale medier har givet ham rekord store donationer og en kampagneorganisation på kort tid. Det hele foregår via en Long Tail strategi for donationer, hvor mange giver små beløb frem for få store. Ligeledes organiseres kampagnen gennem selv-organisering med wikis, blogs, CRM m.m. Obamas visioner for web 2.0 går dog længere end hans egen kampagne - han vil lede landet gennem web 2.0, se video fra Google Talks.

Her er et lille uddrag fra en intern kampagnetale til de aktive:

I want to make a point about fund raising because I think it is illustrative of what else is going on. We raised 55 million dollars last month. ... I'm sorry. We raised 55 million in February; we raised 40 million that last month. Now, these are gaudy numbers. But, what's interesting is not the amount raised. 90% of what we raised came over the Internet. 50% were for $50 or less. Our average donation is less than $100. Now, essentially what we've done is we've created a parallel public financing system. That using the Internet and mobilizing people all across the country - over 1.3 million donors - we've created a system where ordinary people can actually finance, can fuel, a campaign at the highest levels. It's the same way that we've competed organizationally. We didn't have all the fancy endorsements early on. We remember - you know, we had some courageous endorsements from Barbara Williams and some other folks - but most of the big names here in ... California went the other way. And yet, we were able to compete everywhere. Why is that? Essentially, groups formed themselves using technology. We have an Open Source system. For people to just grab onto good ideas. They start organizing their neighbors, organizing their friends. And, next thing you knew, we'd built the best political organization in the country. And that's what we have. I mean, we have the best national political organization that anybody has seen in a generation.

Kilde: Mayhill Fowler: Obama Exclusive (Audio): On V.P And Foreign Policy, Courting the Working Class, and Hard-Pressed Pennsylvanians via Obama Touts Open Source Nature of Campaign

Her holder Obama en tale om hans egen kampagne, men også om hans visioner for web 2.0 og USA:

Han har også udarbejdet et policy paper: policy position paper