Barack Obama holder taler om, hvordan Open Source og sociale medier har givet ham rekord store donationer og en kampagneorganisation på kort tid. Det hele foregår via en Long Tail strategi for donationer, hvor mange giver små beløb frem for få store. Ligeledes organiseres kampagnen gennem selv-organisering med wikis, blogs, CRM m.m. Obamas visioner for web 2.0 går dog længere end hans egen kampagne - han vil lede landet gennem web 2.0, se video fra Google Talks.

Her er et lille uddrag fra en intern kampagnetale til de aktive:

I want to make a point about fund raising because I think it is illustrative of what else is going on. We raised 55 million dollars last month. ... I'm sorry. We raised 55 million in February; we raised 40 million that last month. Now, these are gaudy numbers. But, what's interesting is not the amount raised. 90% of what we raised came over the Internet. 50% were for $50 or less. Our average donation is less than $100. Now, essentially what we've done is we've created a parallel public financing system. That using the Internet and mobilizing people all across the country - over 1.3 million donors - we've created a system where ordinary people can actually finance, can fuel, a campaign at the highest levels. It's the same way that we've competed organizationally. We didn't have all the fancy endorsements early on. We remember - you know, we had some courageous endorsements from Barbara Williams and some other folks - but most of the big names here in ... California went the other way. And yet, we were able to compete everywhere. Why is that? Essentially, groups formed themselves using technology. We have an Open Source system. For people to just grab onto good ideas. They start organizing their neighbors, organizing their friends. And, next thing you knew, we'd built the best political organization in the country. And that's what we have. I mean, we have the best national political organization that anybody has seen in a generation.

Kilde: Mayhill Fowler: Obama Exclusive (Audio): On V.P And Foreign Policy, Courting the Working Class, and Hard-Pressed Pennsylvanians via Obama Touts Open Source Nature of Campaign

Her holder Obama en tale om hans egen kampagne, men også om hans visioner for web 2.0 og USA:

Han har også udarbejdet et policy paper: policy position paper