Obama's Donor Base: A Partial Revolution, At Best - techPresident.com:

The most interesting finding of the CFI analysis is how many of Obama's donors started out "small" and then, by giving repeat donations, became mid-range or large givers. This, no doubt, is where the online revolution probably had its biggest influence, because now it is so easy to move from information to motivation to action, with just a click or two of a mouse:

Many of the repeat donors who started off small ended up in the $201-$999 middle range. Among Obama's total pool of 403,000 disclosed donors on August 31, more than half (about 212,000) started off by giving undisclosed contributions of $200 or less. About 93,000 of these repeaters gave in cumulative amounts of no more than $400 for the full primary season. Another 106,000 repeaters ended up between $401 and $999. Finally, not many of Obama's 212,000 small-donor repeaters ended up in the top group. Despite colorful press stories, only about 13,000 crossed the $1,000 threshold in their cumulative contributions.

A 10-point action plan to strengthen and modernize the Republican Party - rebuildtheparty.com:

2008 made one thing clear: if allowed to go unchecked, the Democrats' structural advantages, including their use of the Internet, their more than 2-to-1 advantage with young voters, their discovery of a better grassroots model -- will be as big a threat to the future of the GOP as the toxic political environment we have faced the last few years. The time is now to set in motion the changes needed to rebuild our party from the grassroots up, modernize the way we run campaigns, and attract different, energetic, and younger candidates at all levels.

A Different Kind of Offline Campaign - thenextright.com:

 Many of the tactical postmortems on the Obama campaign have been focused online. But it's worth remembering that that is only one piece of the puzzle. The fact is that Obama ran a better kind of offline campaign. A couple of parts really stand out from the Lloyd Grove interview of David Plouffe:

David Plouffe: The Obama Campaign Used Grassroots Data and Computer Modeling to Allocate Resources in Real Time - e.politics:

David Plouffe gave an extended description of how the Obama campaign used volunteer-produced data to create computer-generated models of states — down to segments of a media market — to determine how the campaign was doing at any given moment. And it wasn’t an idle mental exercise, since they used these simulations to make essentially overnight changes in how and where to concentrate resources, including candidate and surrogate visits.

Marshall Ganz on the Future of the Obama Movement - techPresident.com:

 More important for the present moment, Ganz was the architect of Barack Obama's grassroots organizing juggernaut. He played a central role in the "Camp Obama" training sessions--three-day intensive workshops attended by something like 23,000 local organizers--and his teachings on the theory and practice of community organizing were widely influential on the campaign's local efforts.

merchandise: The swag they carried - beaconfire:

I’m going to focus on a very small part of the Obama electoral machine and the lessons non-profits can take away: merchandise. So what lessons can non-profits take from the Obama campaign if they aren’t as big or cool as Obama? Four do’s and one big don’t, and how your non-profit can learn from their example: