Progressivt NET - Progressivt NET tilbyder web-, donor- og mobiliseringskampagner med Drupal og CiviCRM

Drupal kører 12 ud af danske top 100 hjemmesider på FDIM

Bo Arlind — Sat, 22 Jan 2011 18:53:48 +0000

Ud af de 100 mest besøgte hjemmesider i Danmark kører 12 af dem på Drupal, og står for 9 % af alle besøg (37.192.525). Hvis vi gør top 100 op efter antal brugere, så har Drupal 17 sider og 11,5 % af alle brugere (4.363.969). Drupal har dermed bidt sig fast som det førende opensource CMS, og med Drupal 7 kan endnu flere store sider tage springet til Drupal.

Tallene er udregnet ud fra Foreningen af Danske Interaktive Mediers (FDIM) statistik for november 2010. De enkelte hjemmesiders CMS er opgjort af Firefox modulet Wappalyzer.

2010 har været et rigtigt godt år for Drupal. Flere og flere af de store mediehuse lægger sine hjemmesider over på Drupal, og i august holdt brugerforeningen DrupalDanmark en konference i Bella Centeret med over 1000 deltagere fra hele verden.

Succesen kan nu aflæses med 12 sider i top 100 over mest besøgte hjemmesider i Danmark, og i top 200 har Drupal 35 hjemmesider. Den største Drupal side i Danmark er BT med 114 millioner sidevisninger i november. Den mest kendte i verden er Obamas Whitehouse.gov.

Drupal 7

Med den nye Drupal 7 så tager flere hjemmesider springet bl.a. Version2. Drupal 7 er omskrevet til mega-sider og har fået øget brugervenligheden markant. Successen for Drupal er derfor kun lige begyndt.

Joomla har den første side på plads 98, og Typo3 den første på plads 131. WordPress kommer først ind på en plads 136. Wappalyzer kender ikke Umbraco, og er derfor ikke opgjort.

Læs opgørelsen her:

Top 100 hjemmesider med Drupal.html

Drupal 7 er landet med 900 moduler

Bo Arlind — Sat, 08 Jan 2011 13:44:47 +0000

Drupal 7 er nu udgivet, og tager et kæmpe skridt fremaf. I dag er 1% af alle hjemmesider lavet i Drupal herunder WhiteHouse.gov, Berlingske koncernen m.f.

Jeg har allerede udviklet en ny hjemmeside i Druapl 7 til mit arbejde hos Netpointers. Mit indtryk er særdeles positivt - specielt brugervenligheden er kommet i top.

Her er en præsentation af de nye fordele:

7 x 7 improvements in Drupal 7 on Prezi

Dialog på Facebook fansider og Helle Thorning-Schmidt udelukkelse af en bruger

Bo Arlind — Fri, 21 May 2010 10:17:11 +0000

Helle Thorning-Schmidt har blokeret en bruger fra hendes fanside på Facebook, og sidenhen har Facebook slettet brugeren (Flere Facebook-fadæser + 2, Helle Thorning sletter kritisk Facebookbruger og 180grader.dk).

Det har rejst en debat om, hvordan politikere bør håndtere dialogen på sociale medier - senest på Trine-Marias blog: Politikere må forstå, at samtalerne på Facebook er åbne!, som skriver:

Socialdemokraterne henviser til at spøgeren ødelagde debatten ved at stille samme spørgsmål mange gange, men de overser, at det ikke er det, sagen handler om.

Trine-Maria fortsætter med at angive nogle flotte principper for dialog, men holder de i praksis, når det handler om en statsministerkandidat med næsten 60.000 fans?

Dialog kræver at alle parter overholder en debatetikette

Det er ikke kun politikerne, som skal ville dialogen - det skal borgerne også. Hvis det havde været i et forsamlingshus, hvor en spørger blev ved med at stille samme spørgsmål igen og igen, så ville der ikke være meget dialog, fordi de andre borgere ikke vil kunne komme til orde. Når man spammer en fan-side, så ødelægger man dialogen for de andre borgere og ikke kun politikeren.

Man må som borger acceptere, at ens spørgsmål vejer det samme som andres - man har ikke ret til fortrinsret, blot fordi man overdøver andre.

Viljen til dialog skal være der for begge parter, og ikke kun politikeren, som skal finde sig i hvad som helst. Det er derfor sagen netop drejer sig om, at borgeren spammede med det samme spørgsmål, så dialogen blev ødelagt med andre borgere.

Man kan heller ikke have det naive udgangspunkt at borgeren vil dialogen - specielt ikke hvis fjernelse af indlæg tolkes som bevis på, at man har ret.

Ingen statsministerkandidat kan svare på samtlige indlæg fra 60.000 fans, som Trine-Maria foreslår - der er så og så meget tid, og den skal bruges bedst muligt på borgere som vil dialogen.

Facebook gør ondt værre

På vores almindelige profil kan vi blokere for personer ganske let, men på fansider er det en umulig funktion, hvis man har mange fans - du skal nemlig selv finde frem til personen blandt titusinder af fans og du får kun vist 100 ad gangen.

Den eneste mulighed man reelt har for at blokere bestemte personer er ved at "markére" kommentarer, og derefter er det op til Facebook, hvad der sker derefter.

Alt i alt, hvis man vil af med en spammer, så er der kun en mulighed - "markér" kommentarerne. Derefter er det Facebooks ansvar hvad der sker.

Dialog kan ikke foregå 60.000 til en person

Det er lidt utropi, at tro at en person med 60.000 fans kan besvare alle spørgsmål - det er ganske simpelt umuligt.

I stedet bør borgerne organisere sig i grupper, og har gør web 2.0 gruppedannelsen meget lettere - og partierne bør gøre gruppedannelsen let på deres hjemmesider, så partierne også opbygger en tættere relation end på Facebook.

Vi vil derfor se flere og hurtigere grupperdannelser. Og grupperne kan internt bruge nettet til at samarbejde om poltiske forslag med wikis m.m. Og kommunikere ud ad til til nye medlemmer og resten af samfundet.

Det er menneskeligt umuligt for politikkere, at svare på alt og inddrage alle, og derfor fungerer grupper som et filter. Politikeren skal kun kommunikere med en kontakt, fremfor alle gruppens medlemmer hver for sig.

I stedet for at fokusere på direkte borger-politiker inddragelse, så hjælper web 2.0 de eksisterende metoder til gruppeinddragelse + skaber nye muligheder for gruppedannelse og internt arbejde:

Dannelse af nye grupper, som ikke var mulig før
gamle grupper bliver større
(usynlige) grupper kan få deres budskab ud til andre (intet medie-filter)
de kan internt arbejde på nye måder til vidensdeling og politik-udvikling

Guide: Guide til lokale kandidater til sociale medier

Bo Arlind — Sat, 27 Mar 2010 13:12:15 +0000

Jeg har fundet en engelsk guide til lokale politikkere/kandidater om, hvordan de bedst kan bruge sociale medier til borgerindragelse og kampagner.

Læs guiden her:

Using Social Media: A Guide for 21st Century Councillors

OBAMA’08: Fra passive vælgere til selv mobiliserede partivælger kampagner med sociale medier

Bo Arlind — Mon, 08 Feb 2010 16:57:56 +0000

Jeg har skrevet et oplæg til Socialdemokratiet om Obamas brug af sociale medier under primærvalget - selvom oplægget blev skrevet under primærvalget, så ramte oplægget plet under præsidentvalget og teorien bag udvikles fortsat.

Hent og læs oplægget her: "OBAMA’08: Fra passive vælgere til selv organiserede partivælger kampagner med sociale medier".

Clintons valgkamp fra 92/96 har gået sin sejrsgang verden over med Blair, Schröder og Fogh. Hillary har forfinet strategien igennem så mange år, at hun til sidst så uovervindelig ud til at blive Demokraternes præsidentkandidat. Hillary tabte og dermed også Blairs, Schröders og Foghs strategi.

Enhver politisk kampagnestrategi har taget udgangspunkt i vilkårene for kommunikation og organisering af aktive. Den politiker, som har forstået og udnyttet vilkårene bedst, har vundet. Dette er derfor ikke kun historien om Obamas sejr, men om nye sociologiske vilkår for kommunikation og organisering.

Obama førte ikke en bedre Clinton valgkamp end Hillary – han førte en hel anden og overlegen form for valgkamp baseret på en ny sociologi for selv organisering og netværkskommunikation. Obamas organisering har været den traditionelle partiorganisation overlegen til mobilisering af trofaste vælgere. Obamas kommunikation har været de gamle massemedier overlegen til at overbevise nye vælgere.

Af Bo Arlind, cand. scient. soc. og tidl. kampagnekonsulent hos S med ansvar for sociale medier

E-bog: Sådan kan kandidater bruge internettet til at vinde (USA)

Bo Arlind — Mon, 08 Feb 2010 15:57:48 +0000

Bloggen e.politics har lavet en god og kort introduktion til, hvordan kandidater kan bruge internettet til at vinde. Den er bestemt værd at læse for alle som har en interesse for web-kampagner, hvad enten man er kandidat eller rådgiver.

Bogen beskriver de næste skridt for den danske web-kampagner:

Mail-kampagner
Online Fundraising and Mobilization

Begge dele bygger på Constituent Relationship Management (CRM), som Progrssivt NET tilbyder. I kan også læse min analyse af Obamas valgkamp og brug af sociale medier.

Bogen består af følgende afsnit

Introduction: How Candidates Can Use the Internet to Win in 2010
Chapter Two: Tools, Time and Resources
Chapter Three: Online Outreach
Chapter Four: Online Fundraising and Mobilization
Conclusion: Putting the Pieces Together

Drupal

Bo Arlind — Thu, 03 Dec 2009 10:08:43 +0000

Drupal er det førende opensource CMS i verden, og bruges af:

Nyhedsmedier
Berlingske, BT, Information, BBC, CNN m.f.
Virksomheder
Universal Music, Sony Ericsson, Nokia, Mattel m.f.
Regeringer
Det Hvide Hus, Frankrig, Belgien m.f.
Organisatoner
Amnesty International, FN m.f.
Partier
The Party of European Socialists (De europæiske socialdemokrater med Nyrup som formand), Enhedslisten, m.f.

Du kan se flere eksempler på Drupal-sider her.

Derfor er Drupal valgt

Da Berlingske gik over til Drupal begrunde chefredaktør Lisbeth Knudsen det således:

For os er det afgørende ikke alene at have et udviklingsorienteret og driftssikkert system med en fleksibel og god brugergrænseflade

På brugersiden har vi gode erfaringer med Drupal. Det er nemt for journalister og redaktører at arbejde med. Det består af moduler, som let kan bruges til at opbygge ny funktioner. Og det er hurtigt og enkelt at rykke på forandringer

Da Barack Obama indtog Det Hvide Hus skiftede hjemmesiden over til Drupal, og her giver "White House New Media Team" indblik i deres tanker om whitehouse.gov:

Support og fremtid

Drupal er et gratis open source CMS med en stor udvikler og support community bag.

Det betyder at:

Drupal altid vil kunne levere de nyeste teknologier
Drupal har et stort supportforum til løsning af konkrete problemer

Muligheder

Drupal kan frit udvides med et utal af moduler, som er udviklet gratis til Drupal.

Hvis du udvider med ekstra moduler kan du f.eks.:

Integrere Facebook, YouTube eller Twitter
Modtage donationer eller lave en webshob
Skabe web 2.0 communities med blogs, wikis m.m.

Mulighederne er stort set ubegrænsede med de gratis moduler, og ellers kan specielle ønsker programmeres.

OBS: Denne side er en beskrivelse af Drupal, og ikke arbejde leveret af Progressivt NET.

Introduktion

Bo Arlind — Wed, 02 Dec 2009 11:35:41 +0000

Progressivt NET udvikler hjemmesider i det førende hjemmeside-cms: Drupal.

Drupal er opensource, som giver en række fordele:

Drupal tilbyder en bred vifte af funktioner lige fra blogs, communities til CRM
Du betaler kun for opsætning - ikke udvikling
Alt er gennemtestet med stor support-base
Du er ikke låst til en enkelt leverandør
Alt kan let skræddersyes til dine ønsker

Alt for ofte bliver man låst til en enkelt leverandør og deres egenudviklede hjemmeside. Man betaler ikke kun for hjemmesiden, men men også for udviklingen af programmet bag. Resultatet er en dyr hjemmeside med for få muligheder.

Drupal er for andet år i træk blevet kåret som det bedste hjemmeside-CMS af fagfolk, og bruges bl.a. af Det Hvide Hus, Berlingske Officiner, Bonier Magasiner m.f.

Drupal udvikles gratis som opensource af et udvikler-community, som også gratis udvikler ekstra funktioner såsom webshop, communities, CRM m.m.

Med Drupal får du billigt og gennemtestet mulighed for:

Lave kampagne-sider med blogs, nyhedsbreve og debatfora
Modtage donationer og lave vælger-databaser (CRM)
Lave en webshop
Skræddersye en hjemmeside til dine ønsker og behov

Progressivt NET har bl.a. lavet Dan Jørgensens kampagne-site til Europa-Parlamentsvalget, og Socialdemokraternes kampagne-site til kommunalvalget i København.

Om Progressivt NET

Bo Arlind — Wed, 02 Dec 2009 11:03:05 +0000

Progressivt NET er en enmandsvirksomhed, som hyrer freelancere til større opgaver.

Virksonheden er er stiftet og drives af Bo Arlind, cand. scient. soc.

Jeg har været ansat som kampagnekonsulent hos Socialdemokraterne med ansvar for sociale medier og har udviklet kampagnesider, herunder Dan Jørgensens hjemmeside til Europa-Parlamentsvalget.

Jeg er uddannet på Kommunikation og virksomhedsstudier ved RUC, med speciale i ledelse af corporate branding.

Kontakt oplysninger:

Progressivt NET

c/o Schaldemose, Kjeldsgårdsvej 37A 4tv

2500 Valby

Mobil: 28892786

Mail: bo.arlind@progressivt.net

Økonomiske oplysninger:

CVR.: 31918731

Danske Bank

Reg: 3409 Konto: 10395208

IBAN kontonummer: DK1530000010395208

Tager det bedste fra Obama med Drupal og CiviCRM

Bo Arlind — Fri, 27 Nov 2009 11:38:37 +0000

CiviCRM: Sådan mobiliserer du dine støtter

Bo Arlind — Fri, 27 Nov 2009 10:03:52 +0000

En hjemmesides primære formål er ikke længere at præsentere kandidatens politik. Det primære formål er i dag, at mobilisere støtter til donationer og valgkampsaktiviteter.

Den gamledags besøgende, som læser præsentationsmaterialet og forhåbentlig stemmer på kandidaten, er uden større værdi for en kampagne.

En støtte, som kan aktiveres til donationer eller aktiviteter igen og igen og igen, er i dag det primære formål med hjemmesider.

Mobilisering og donationer

Obama beviste at aktive støtter er bedre end passive vælgere. Ved at binde støtter til sig kunne Obama appallerer til donationer igen og igen og igen. Ligeledes kunne støtterne opfordres til udføre konkrete aktiviteter for kampagnen. På den måde hvervede støtter nye stemmer og støtter til Obama.

Nøglen til at binde støtter til sig hedder "constituent relationship management" (CRM).

Med CRM kan støtter registrere sig med mail, demografi og politiske interesser. Derved kan kandidater målrette budskaber og opfordringer til bestemte støtter - f.eks. opfordring til at give donationer igen og igen.

Progressivt NET tilbyder et CRM-værktøj med donationer, mail-kampagner og aktiviteter - kort sagt en database med alle informationer om dine støtter, og værktøjer til dine støtter med donationer m.m.

Du kan læse mere om CRM-værktøjet "CiviCRM" på deres hjemmeside her.

Teknik: Drupal+CiviCRM

Bo Arlind — Thu, 26 Nov 2009 21:46:28 +0000

Mission

Bo Arlind — Thu, 26 Nov 2009 21:44:14 +0000

Progressivt NET har til formål at gøre progressive partier og bevægelser førende til webkampagner.

Vi vil gøre det ved at udbrede viden, nyheder og teknologier til flest muligt.

Vi vil gøre det gennem:

Progressivt NET tilbyder rådgivning og skræddersyning af webkampagner og hjemmesider.

Rådgivning

Bo Arlind — Thu, 26 Nov 2009 21:31:54 +0000

Referencer

Bo Arlind — Thu, 26 Nov 2009 21:29:46 +0000

		Dan Jørgensen Kampagne-site til Socialdemokraternes spidskandidat til Europa-Parlamentsvalget.

		Socialdemokraterne i København Kampagne-site med blog- & aktivitetscommunity til samtlige 35 kandidater til kommunalvalget.

		Den Socialdemokratiske Gruppe i Nordisk Råd Hjemmeside med nyheder, præsentation og kalender.

		Foreningen NORDEN København Hjemmeside med nyheder, præsentation og kalender.

		Progressivt DK Gratis community med blogs, kalender, grupper, beskeder, wikis og venner. Og nyheder om S + SF takket være overskrift.dk.

Produkter

Bo Arlind — Thu, 26 Nov 2009 21:28:01 +0000

Progressivt NET er en lille virksomhed med Drupal-hjemmesider og webkampagner som speciale. Vi er derfor tætte på kunderne, og kan skrædersy kampagner til dine ønsker.

Hjemmesider
Vores hjemmesider laves med Drupal, som er det førende opensource CMS og bruges bl.a. Det Hvide Hus og Berlingske herhjemme. Det betyder, at al udvikling er gratis og gennemtestet - du betaler kun for opsætning og rådgivning.
Web 2.0 kampagner
Vi rådgiver om planlægning og udførelse af web 2.0 kampagner med Facebook, blogs og målrettede budskaber.
Annoncering
Overlad ansvaret for den rette anonceringstrategi til os med Google Adwords og Facebook annoncer.
Rådgivning
Progresivt NET tilbyder rådgivning igennem hele kampagneforløbet - lige fra strategiske overvejelser til operationel udførelse.

Da vores hjemmesider er lavet med Drupal, så kan du frit skifte leverandør - du er ikke fastlåst til Progressivt NET, og vi skal hele tiden levere konkurrencedygtige priser. Ligeledes kan vi let finde samarbejdspartnere til at løfte opgaven.

Opsamling på blogs om Barack Obamas kampagne II

Bo Arlind — Sat, 03 Jan 2009 21:16:13 +0000

Obama's Donor Base: A Partial Revolution, At Best - techPresident.com:

The most interesting finding of the CFI analysis is how many of Obama's donors started out "small" and then, by giving repeat donations, became mid-range or large givers. This, no doubt, is where the online revolution probably had its biggest influence, because now it is so easy to move from information to motivation to action, with just a click or two of a mouse:

Many of the repeat donors who started off small ended up in the $201-$999 middle range. Among Obama's total pool of 403,000 disclosed donors on August 31, more than half (about 212,000) started off by giving undisclosed contributions of $200 or less. About 93,000 of these repeaters gave in cumulative amounts of no more than $400 for the full primary season. Another 106,000 repeaters ended up between $401 and $999. Finally, not many of Obama's 212,000 small-donor repeaters ended up in the top group. Despite colorful press stories, only about 13,000 crossed the $1,000 threshold in their cumulative contributions.

A 10-point action plan to strengthen and modernize the Republican Party - rebuildtheparty.com:

2008 made one thing clear: if allowed to go unchecked, the Democrats' structural advantages, including their use of the Internet, their more than 2-to-1 advantage with young voters, their discovery of a better grassroots model -- will be as big a threat to the future of the GOP as the toxic political environment we have faced the last few years. The time is now to set in motion the changes needed to rebuild our party from the grassroots up, modernize the way we run campaigns, and attract different, energetic, and younger candidates at all levels.

A Different Kind of Offline Campaign - thenextright.com:

Many of the tactical postmortems on the Obama campaign have been focused online. But it's worth remembering that that is only one piece of the puzzle. The fact is that Obama ran a better kind of offline campaign. A couple of parts really stand out from the Lloyd Grove interview of David Plouffe:

David Plouffe: The Obama Campaign Used Grassroots Data and Computer Modeling to Allocate Resources in Real Time - e.politics:

David Plouffe gave an extended description of how the Obama campaign used volunteer-produced data to create computer-generated models of states — down to segments of a media market — to determine how the campaign was doing at any given moment. And it wasn’t an idle mental exercise, since they used these simulations to make essentially overnight changes in how and where to concentrate resources, including candidate and surrogate visits.

Marshall Ganz on the Future of the Obama Movement - techPresident.com:

More important for the present moment, Ganz was the architect of Barack Obama's grassroots organizing juggernaut. He played a central role in the "Camp Obama" training sessions--three-day intensive workshops attended by something like 23,000 local organizers--and his teachings on the theory and practice of community organizing were widely influential on the campaign's local efforts.

merchandise: The swag they carried - beaconfire:

I’m going to focus on a very small part of the Obama electoral machine and the lessons non-profits can take away: merchandise. So what lessons can non-profits take from the Obama campaign if they aren’t as big or cool as Obama? Four do’s and one big don’t, and how your non-profit can learn from their example:

Opsamling på blogs om Barack Obamas kampagne

Bo Arlind — Sat, 03 Jan 2009 20:40:00 +0000

John McCain v. Social Media: The People Win - e.Politics:

The lesson: political professionals need to realize that they don’t have a monopoly on political messaging — from T. Boone Pickens to Will.i.am to Ms. Hilton, average citizens can now go toe-to-toe with them and even win a few rounds. It helps to have Pickens’s millions to spread the word, but good creative and a good subject can combine with the world of blogs, social networks and free video hosting to get a piece in front of a massive audience. How many more people will see Paris Hilton’s response than McCain’s original video? By which I mean, how many more people will imbibe an anti-McCain message presented by a compelling host?

Five Simple Rules for Online Politics - e.Politics:

1. Think about the ends before you think about the means
2. Brilliance almost always takes second place to persistence
3. Integrate, integrate, integrate.
4. Content is key
5. Is selling an idea (or a candidate) like selling soap? Yep.

Which ad would you click through? - The Next Right:

So I was doing some research for a panel that I am speaking on at RightOnline, and I was curious. So I searched on Google for "obama healthcare" and "mccain healthcare". I was shocked by what I found. First the ads:

Which of these would you click on? The one that asks you to register at campaign events or get to know someone? Or the one that asks you for money. I bet that Barack Obama's ad has a lot higher click-through.

Microtargeting Myth vs. Fact - The Next Right:

There's a lot of hype surrounding microtargeting -- which is the process of targeting voters scientifically based on consumer and demographic data. This piece in Salon yesterday on "Obama's super marketing machine" is no different. But as someone with a bit more than a passing understanding of what microtargeting is, I have to shake my head a little at articles like this. Because the media gets it almost completely wrong -- whether it's hyping relatively mundane technologies or celebrating "sexy" examples (dial up 40 year old Vodka drinking Volvo drivers!) that have almost no bearing on microtargeting's usefulness in real life.

Insider's Guide to Video and YouTube for Nonprofits - frogloop:

In keeping with our coverage of video for nonprofits, we spoke with Ramya Raghavan, Nonprofits and Activism Specialist at YouTube. In this interview, she shares her insights into the strategic and the tactical information nonprofits might find useful as they consider their approach to using video to reach their communications goals.

PdF2008: Shirky, Teachout, Rushkoff, Jones, Clift Keynotes Are Up on Blip.tv + Final Plenary on Leadership - techPresident.com:

We've posted another chunk of video of plenary sessions from "Personal Democracy Forum 2008: Rebooting the System"

Interview med leverandøren bag Obamas hjemmeside

Bo Arlind — Sat, 03 Jan 2009 20:10:30 +0000

Her er 3 videoer med Blue State Digitals Jascha Franklin-Hodge, CTO and co-founder, som leverede Barack Obamas hjemmeside.

Her hovedpointerne:

Here are a few observations I took away from our conversation:
Online U.S. political communities will morph from a campaign fundraising role to a governing role. Regardless of whether Obama or McCain wins in November, every 2012 political campaign, even the laggards, will be as sophisticated as Obama is today- and any campaign with that much momentum won’t be able to stop community participation at the White House door or the Capitol steps (“thanks for all the money and support, I‘ll see you in four years”). Online communities will follow politicians into their governing roles. This summer when MyBarackObama experienced the FISA revolt within his own community this became clear. This has far more transformative potential than the fundraising juggernaut we are seeing now. Powerful communities may come to dominate the agenda of incumbent politicians providing feedback, direction and policy input.

Microcampaigns and Swarm Politics: Rather than one centrally governed behemoth, MyBO is enabling a thousand small campaigns to flourish. MyBO puts the tools into the hands of anyone that wants to get active; from having your own blog, downloading voter lists to make calls with “Neighbor to Neighbor” or having your own fundraising dashboard to mark your progress. This kind of swarm politics has generated enormous amounts of energy (and money) from ordinary citizens. Jascha sums it up best “We are helping them run thousands and thousands of little local campaigns that roll up to a central set of issues or candidate or goal” That is unbelievably powerful.

Technology (infrastructure and know-how) will become a necessary core competence in all U.S. political campaigns. Jascha points out that campaigns traditionally mirror movie productions, with all of the resources, technology and logistics brought together for a short burst of activity and then disappearing once the final scene is shot; this results in an enormous loss of knowledge and skills that need to be relearned once the next campaign begins. Campaigns that maintain or are able to tap into a continuity of software, infrastructure and human capital will have serious advantage. Blue State Digital was conceived to fill that gap on the Democratic side of the aisle…

Open Data and transparent government. Part Three of the video series digs into the value of open data in government to allow citizens to hack and remix at will. When lobbyist data, earmark data etc. is available in standard formats it will be a great leap forward for more transparency in government. Great stuff.

Respect. Empower. Include. - bagom Obamas selv-organiserede kampagne

Bo Arlind — Sun, 16 Nov 2008 21:44:51 +0000

Her er lidt blogs og artikler om, hvordan Obamas kampagne var selv-organiseret på græsrodsplan.

The New Organizers, Part 1: What's really behind Obama's ground game

It was a huge risk for the national field program to have paid staff take the time to methodically build volunteer teams instead of rushing directly to spend all their time running voter contact activities themselves. From the point of view of the conventional wisdom of much of the pre-Obama field organizing world, the campaign is actually taking two big risks: first they are risking everything on the effectiveness of masses of volunteers, then they are risking everything again by relying on volunteer teams to lead those masses. What if teams was just a bunch of hippy nonsense? What if it turned out there just weren't that many unpaid activists capable of running high-quality canvasses?

Jeremy Bird, the Ohio general election director and one of the driving forces behind making teams a national strategy, said, "We decided in terms of timeline that [our organizers] would not be measured by the amount of voter contacts they made in the summer—but instead by the number of volunteers that they were recruiting, training and testing. It was much more an infrastructure focus. So there would be no calls from Chicago saying, 'Why haven't you made more calls?!' Instead there would be calls saying, 'Where are your neighborhood team volunteers?' Or, if the numbers seemed high, 'Are they real?' It was a whole shift in mentality that was really, really good."

We saw glimpses of the potential for this kind of organizing campaign in MoveOn's 2004 and 2006 volunteer operations, the Dean Campaign and even the Bush and Kerry campaigns. And there are great examples of this kind of organizing if you go back to the social movements of several decades ago. But the Obama campaign is the first in the Internet era to realize the dream of a disciplined, volunteer-driven, bottom-up-AND-top-down, distributed and massively scaleable organizing campaign. For anyone who knows how many times this has failed to happen, this is practically an apocryphal event. Marashal Ganz, who is an advisor to the national field campaign, and one of the main architects of the team model, said he's been waiting 40 years for it.

Obama basic training

She urged volunteers to hone their own stories of how they came to Obama – something they could compress into 30 seconds on the phone.
"Work on that, refine that, say it in the mirror," she said. "Get it down."
She told the volunteers that potential voters would no doubt confront them with policy questions. Mack's direction: Don't go there. Refer them to Obama's Web site, which includes enough material to sate any wonk.
The idea behind the personal narratives is to reclaim "values" politics from the Republican Party, said Marshall Ganz, a one-time labor organizer for Cesar Chavez and the United Farm Workers who developed "Camp Obama" training sessions for volunteers.
When people tell their stories of how they made choices and what motivates them, they communicate their values, Ganz said in an interview.

Marshall Ganz (professor, som teoretisk har lavet Obamas organisering af kampagnen)

Welcome to Marshall Ganz’s Web module on organizing. Professor Ganz is a long-time organizer; a Lecturer in Public Policy at the Kennedy School of Government, Harvard University; and a principal of Harvard’s Hauser Center for Nonprofit Organizations.

Obama's Secret Weapons: Internet, Databases and Psychology

In 2003, the Sierra Club realized that its local grassroots volunteer programs weren't effective. In late 2005, it commissioned the Harvard scholars to undertake a two-year research project to figure out why, and how to fix it. The researchers discovered that the kind of volunteers that the Sierra Club attracted were "lone ranger" types who focused on accomplishing goals on their own, rather than effectively working with others with "shared purpose."
The danger of this approach, Ganz says, is that individuals burn out easily. They try to do everything themselves rather than breaking the goals out into specific tasks that members of interdependent teams can accomplish in pieces. That's why relationships are so important, they found. Ganz and Wageman's model gets members of teams to find out more about one another's experiences, and draw on each member's expertise. The model also uses personal storytelling during workshops as a way to motivate peers and potential recruits to action.

"Ultimately, your story should move people to specific action by painting a detailed picture of how things might be different if we act, giving us hope that if we act now we can make real that different future," explains the training manual.
The stories are an exercise in relationship building, says Ganz.
"What we've been doing is trying to teach people to do what Obama does during his speeches — to tell their own stories to motivate others," he says. "You're building this sense of commitment to both the values and people, but you're structuring it purposefully to achieve goals like, 'In this district, we need 2,000 votes.'"
The Obama campaign first experimented with the Ganz-Wageman system during the primaries, trying it out in Iowa and South Carolina. It won in both states, while in New Hampshire, where it ran a more-traditional marketing campaign, Obama lost. The campaign began phasing in the system nationwide in June. More than 23,000 people have participated in at least eight or more hours of leadership training provided by Camp Obama, according to Ganz.

Blogs om Barack Obamas brug af mobil telefoner og SMS

Bo Arlind — Sun, 16 Nov 2008 21:37:13 +0000

Hele Obamas kampagne er organiseret om sociale medier og vælger til vælger kontakt - dette skal selvfølgelig også kopieres over på mobilen - det er ikke mediet, nettet eller mobilen, men de sociale redskaber for kommunikation, som er afgørende.

Obama's New Mobile Platform is More Than TXT MY VP

Clean design, nice viral features (share the hope) that allows the campaign to collect additional phone numbers through text-a friend features. Clearly, there is a push in the campaign to collect as many numbers as possible -- presumably for get-out-the vote efforts and conversion to email and donations.

Texts You Can Believe In

These findings create an obvious difficulty for campaigns: It's expensive and time-consuming to run the kind of personal mobilization efforts that science shows work best. Green and Gerber estimate that a door-canvassing operation costs $16 per hour, with six voters contacted each hour; if you convince one of every 14 voters you canvass, you're paying $29 for each new voter. A volunteer phone bank operation will run you even more—$38 per acquired voter. This is the wondrous thing about text-messaging: Studies show that text-based get-out-the-vote appeals win one voter for every 25 people contacted. That's nearly as effective as door-canvassing, but it's much, much cheaper. Text messages cost about 6 cents per contact—only $1.50 per new voter.

The texts reminded me to watch the convention and the debates and to donate money to the Red Cross when Hurricane Gustav hit. In September, Obama asked me to text him my ZIP code. I did, and now I get location-specific messages—alerts to phone banks and debate-watching parties in my area, reminders of registration deadlines in my state, and appeals for me to volunteer in neighboring states. The messages are rendered in a friendly, professional tone (they refer to the candidate as Barack) and have been free of both fundraising appeals and any kind of negative campaigning.

Because text messages allow for such precise targeting, it seems likely that over the next week the Obama campaign will direct its appeals to voters in battleground states, especially first-time voters that the campaign has registered during the past year. In 2006, political science grad students Aaron Strauss and Allison Dale studied how newly registered voters responded to text-message reminders sent out just before the election. The text messages increased turnout by 3.1 percentage points. Strauss says there's a simple reason why: "The most prevalent excuse for registered voters who don't cast a ballot is, 'I'm too busy' or 'I forgot.' Texting someone is a convenient, targeted, and noticeable reminder for them to schedule their Election Day activities with a block of time set aside for going to the polling place." In a post-election survey, Strauss and Dale asked voters whether they found the text messages helpful; 59 percent said yes.

Innovative Mobile Internet Site for Barack Obama's Presidential Campaign

Opt-in to SMS alerts for appearance schedules, speeches, downloadable content (video, wallpapers, ring tones) and more
A viral "Tell-a-Friend" component on every page of the site which allows a user to easily forward the site to another person's phone
Meet Barack section with media rich bio information
News and press releases dynamically fed by the Obama Web site
Video downloads of portions of important Obama speeches
Downloadable Obama ringtones and wallpapers
"Share the Hope" viral component where the user can forward an animated image to a friend with a personal message of "hope" attached
Mobile voting page that polls the users opinions on the issues

...og Obamas støtter laver selv et iPhone program - Obama Releases iPhone App, but Why?

UPDATE: I've received a flurry of tweets that this application was actually an all-volunteer effort that was later adopted by the Obama campaign.
It makes me happy that 1.) volunteers created this slick application on their own, and 2.) that the Obama campaign embraced the application as their own.
So - congratulations to the volunteer developers, and kudos to the campaign for embracing volunteer efforts. I'm looking forward to seeing this kind of collaboration continue.

Obama and Text Messaging

The most important benefit of text messaging is its immediacy. Most people have their cell phones with them at all times, meaning text messages are received by people pretty much right after they are sent, no matter where the person is. Most people still check their email on their computers, so people won’t get messages if they are out and about. This means that text messaging is a great way to reach people when you have a timely message that needs to get out right away. It is great for get out the vote efforts, political organizing, announcing last minute appearances, responding to crisis, etc.

Flest vælgere delte Obama materiale med venner

Bo Arlind — Sun, 16 Nov 2008 21:03:20 +0000

Obamas kampagne brugte i høj grad de nye medier til at kommunikere direkte med vælgerne, men gav også vælgerne mulighed for at overbevise deres venner ved at dele materiale på nettet. Nettet og deling er blevet en væsentlig faktor for valgkampe til at ovebevise vælgere.

Democracy Corps (Carville & Greenberg) dokumenterer at Barack Obamas kampagne var mest effektiv til at nå vælgere - både i de gamle medier og nye - The Extraordinary Campaign:

The reach through society with conventional campaign techniques joined with on-line social networking to produce real face-to-face engagement is perhaps the real revolution this year. Obama’s biggest advantage after television came on being “contacted by a friend, neighbor or coworker” on behalf of the candidate. Over a quarter of all voters and 41 percent of those who voted for Obama were engaged in that way – three times the number contacted for McCain within their social network. This gave Obama an 18-point advantage on social networking communication.

By nearly two to one voters were contacted by the Obama campaign more than the McCain campaign through new forms of communication. Nearly three in ten voters (29 percent) reported that they had watched a campaign commercial online or visited a campaign-sponsored website from the Obama campaign while only one in ten did for McCain. A quarter of voters said they had received emails from the Obama campaign while just 14 percent said the same about the McCain campaign. Similarly, 14 percent of voters reported that they had received campaign or candidate information through their cell phone or PDA from the Obama campaign while just 5 percent said the same from the McCain campaign.

Den social delings-tjeneste ShareThis viser, at meget af kontakteten skete fra ven til ven, og ikke kun fra kamagne til vælger - vælgerne brugte deres sociale netværk til at overbevise deres venner om Obama. Obama Dominates Content Sharing as Election Approaches:

58% of stories shared using ShareThis are about the Senator from Illinois, compared to just 12% for the Senator from Arizona.

That said, combining the amount of sharing currently taking place of each candidate and their VP choice, and you arrive at percentages that aren’t too different than what we’re seeing in the national political polls: data over the past week has Obama/Biden receiving around 50-60% of the sharing, with McCain Palin at 40-50%.

Video: Sådan skabes en viral kampagne

Bo Arlind — Thu, 03 Jul 2008 16:24:46 +0000

Video:

Her er en video, hvor Brave New Films fortæller, hvordan de skaber deres videoer. Brave New Films er herhjemme mest kendt for dokumentaren outFoxed.

Videoer til sociale netværk

Bo Arlind — Thu, 03 Jul 2008 15:40:16 +0000

Her er et par videoer, som jeg finder interessante. Jeg har udvalgt dem, fordi de leverer deres budskab målrettet sociale netværk - de har en form, som gør, at deres målgrupper vil videresende dem i deres netværk. Derved når budskabet ud til deres målgrupper med ganske få midler.

Er du fra Texas og republikaner, så vil du sikkert kunne finde på at videresende denne video:

Dr. No fra McCain

Anti Irak

Anti McCain

Artikler og blogs om Obamas støtters selv-organisering af kampagnen

Bo Arlind — Sat, 21 Jun 2008 14:46:22 +0000

The Machinery of Hope
Inside the grass-roots field operation of Barack Obama, who is transforming the way political campaigns are run

In the process, the Obama campaign has shattered the top-down, command-and-control, broadcast-TV model that has dominated American politics since the early 1960s. "They have taken the bottom-up campaign and absolutely perfected it," says Joe Trippi, who masterminded Dean's Internet campaign in 2004. "It's light-years ahead of where we were four years ago. They'll have 100,000 people in a state who have signed up on their Web site and put in their zip code. Now, paid organizers can get in touch with people at the precinct level and help them build the organization bottom up. That's never happened before. It never was possible before."

HisSpace
How would Obama’s success in online campaigning translate into governing?

Obama clearly intends to use the Web, if he is elected president, to transform governance just as he has transformed campaigning. Notably, he has spoken of conducting “online fireside chats” as president. And when one imagines how Obama’s political army, presumably intact, might be mobilized to lobby for major legislation with just a few keystrokes, it becomes possible, for a moment at least, to imagine that he might change the political culture of Washington simply by overwhelming it.
What Obama seems to promise is, at its outer limits, a participatory democracy in which the opportunities for participation have been radically expanded. He proposes creating a public, Google-like database of every federal dollar spent. He aims to post every piece of non-emergency legislation online for five days before he signs it so that Americans can comment.

Inside Obama's Surging Net-Roots Campaign

From controlling the canvassing operations to corralling e-mail lists, organizing meetings and overseeing national phone drives, Obama's web network is the most ambitious, and apparently successful, internet campaign effort in any presidential race in the web's short history.

Anbefalet: The Amazing Money Machine

To understand how Obama’s war chest has grown so rapidly, it helps to think of his Web site as an extension of the social-networking boom that has consumed Silicon Valley over the past few years. The purpose of social networking is to connect friends and share information, its animating idea being that people will do this more readily and comfortably when the information comes to them from a friend rather than from a newspaper or expert or similarly distant authority they don’t know and trust. The success of social-networking sites like Facebook and MySpace and, later, professional networking sites like LinkedIn all but ensured that someday the concept would find its way into campaigning. A precursor, Meetup.com, helped supporters of Howard Dean organize gatherings during the last Democratic primary season, but compared with today’s sites, it was a blunt instrument.

When My.BarackObama.com launched, at the start of the campaign, its lineage was clear. The site is a social-networking hub centered on the candidate and designed to give users a practically unlimited array of ways to participate in the campaign. You can register to vote or start your own affinity group, with a listserv for your friends. You can download an Obama news widget to stay current, or another one (which Spinner found) that scrolls Obama’s biography, with pictures, in an endless loop. You can click a “Make Calls” button, receive a list of phone numbers, and spread the good news to voters across the country, right there in your home. You can get text-message updates on your mobile phone and choose from among 12 Obama-themed ring tones, so that each time Mom calls you will hear Barack Obama cry “Yes we can!” and be reminded that Mom should register to vote, too.

“We’ve tried to bring two principles to this campaign,” Rospars told me. “One is lowering the barriers to entry and making it as easy as possible for folks who come to our Web site. The other is raising the expectation of what it means to be a supporter. It’s not enough to have a bumper sticker. We want you to give five dollars, make some calls, host an event. If you look at the messages we send to people over time, there’s a presumption that they will organize.”

The true killer app on My.BarackObama.com is the suite of fund-raising tools. You can, of course, click on a button and make a donation, or you can sign up for the subscription model, as thousands already have, and donate a little every month. You can set up your own page, establish your target number, pound your friends into submission with e-mails to pony up, and watch your personal fund-raising “thermometer” rise. “The idea,” Rospars says, “is to give them the tools and have them go out and do all this on their own.”

How Obama Did It

Even Obama admits he did not expect the Internet to be such a good friend. "What I didn't anticipate was how effectively we could use the Internet to harness that grassroots base, both on the financial side and the organizing side," Obama says. "That, I think, was probably one of the biggest surprises of the campaign, just how powerfully our message merged with the social networking and the power of the Internet." But three other fundamentals were crucial to making Obama the Democratic nominee: [...]

A similar innovation came in fund raising. Normally, it is only the big donors who get quality time with a candidate. But Obama devoted far more of his schedule to small-dollar events. In Kentucky, the month after he announced his run for President, the first such effort quickly sold out all 3,200 tickets at $25 a head — and produced the beginning of a local organization. "It's the difference between hunting and farming," says Obama moneyman Matthew Barzun, 37, the Louisville Internet-publishing entrepreneur who arranged the event. "You plant a seed, and you get much more."

Obama uses a different frame of reference. "As somebody who had been a community organizer," Obama recalls, "I was convinced that if you invited people to get engaged, if you weren't trying to campaign like you were selling soap but instead said, 'This is your campaign, you own it, and you can run with it,' that people would respond and we could build a new electoral map." The chum stores, the e-mail obsession and the way Obama organizations sprang up organically in almost every congressional district in the country meant that by the time Obama's field organizers arrived in a state, all they had to do was fire up an engine that had already been designed and built locally. "We had to rely on the grass roots, and we had clarity on that from the beginning," says Plouffe.