Vi kender alle siderne såsom "tak for din tilmelding" til postlister m.m. Siderne er faktisk den rene elendighed. Vi har som besøgende akurat vist, at vi er yderst interesserede i hjemmesidens sag, og så bliver vi spist af med en blindgyde af en side. Obama har i lighed med Amazon lavet siderne om til startsider for virale kampagner, og det er netop på den side, vi er mest motiverede til at sende budskabet videre.

Anne Holland på SherpaBlog har gemt siderne og forklarer, hvorfor det er en yderst gennemtænkt:

Email with useful hotlinks Obama sends to new donators:
http://www.marketingsherpa.com/cs/vidty/1.html

'Thank you for Donation' page:
http://www.marketingsherpa.com/cs/vidty/2.html

Landing page that "forwarded friends" get in their in-box from the thank you page:
http://my.barackobama.com/YesWeCanvideo

Yes We Can video screenshot (in case live link dies someday):
http://www.marketingsherpa.com/cs/vidty/3.html

Most ‘thank you’ pages are dead ends. These pages show up when you opt in for a site’s email newsletter, submit a form or buy something. You see a “thank you” or confirmation and, perhaps, a receipt. But that’s it. Aside from the rare exception -- such as Amazon’s post-purchase page -- visitors are given nothing more to do, no place to click to, no more interactive choices. Just flat, this-transaction-is-over politeness. Emotionally, the moment you’ve done a transaction of any kind, you are MORE likely to be open to doing another transaction than at any other time in your relationship with that brand or site. In effect, the customer has just nodded his or her head and said, “Yes.” Why not present them with another feel-good offer for them to say “yes” to while they are in head-nodding mode? Every salesperson in the world knows this. They get their foot in the door and then keep cross-selling and up-selling merrily along. “And would you like fries with that, Mister?” In Obama’s case, that thank-you-for-donating page features a highly entertaining video, featuring in Web 2.0-style, some of his fans imitating his speeches. Plus, there’s a tell-a-friend viral form that you can use to send a hotlink of the video to everyone you know. The box for forwarding is awe-inspiringly big. You could enter about 25 email addresses if you so choose. I know I found myself entering a few more names than I had planned just because there was more space and he got me on a roll. (Of course, in my case, I was forwarding to marketers I know to say, “Hey, we can copy this idea!”)

Kilde: SherpaBlog: Adding Video to Turn Dead-End ‘Thank You’ Pages Into Viral Marketing Campaigns